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Artificial Intelligence

AI for Real Estate Agents

A 50-lesson practical academy teaching real estate agents how to use AI tools for listing descriptions, client communication, and marketing workflows, with dedicated attention to fair housing/non-discrimination in AI-generated language, accuracy of property descriptions, client data privacy, and keeping pricing and contract judgment with the licensed agent.

50 published lessons · Online learning · Part of Learn & Grow

View the curriculum here. Sign in to access lessons under your learning plan.

Academy lesson outline

  1. What AI Actually Is (and Isn't) for a Real Estate Agent · 12 min
  2. Choosing Your First AI Tools — ChatGPT, Gemini, WhatsApp AI Features · 12 min
  3. Setting Up a Safe, Practical AI Workflow on Your Phone · 13 min
  4. The Anatomy of a Good Prompt for Property Work · 13 min
  5. Writing Your First AI-Assisted Property Description · 13 min
  6. Turning Rough Notes Into a Polished Listing · 12 min
  7. Using AI to Draft Rental vs. Sale Listings Differently · 12 min
  8. Understanding AI's Blind Spots — Prices, Legal Status, Location Facts · 13 min
  9. Building a Personal "Prompt Notebook" for Daily Use · 12 min
  10. Module Capstone: Your First Verified, AI-Drafted Listing Package · 18 min
  11. Writing WhatsApp Broadcast Messages That Get Replies · 12 min
  12. Instagram Captions for Property Posts That Convert · 12 min
  13. Responding to Inbound Inquiries Fast Without Sounding Robotic · 13 min
  14. Drafting Viewing/Appointment Scheduling Messages · 12 min
  15. Following Up After a Viewing — Templates That Don't Beg · 13 min
  16. Handling Price Negotiation Messages With AI-Assisted Drafts · 13 min
  17. Creating a Weekly Content Calendar for Listings · 13 min
  18. Turning One Property Into Five Pieces of Content · 13 min
  19. Writing Land and Off-Plan Sales Messaging (Different Trust Problem) · 13 min
  20. Module Capstone: One Week of Content, Fully AI-Drafted and Verified · 20 min
  21. Using AI for Quick Area/Neighbourhood Research Summaries · 13 min
  22. Building Client Personas for Better Targeting · 13 min
  23. Designing a Lead Nurture Sequence With AI Drafts · 13 min
  24. Writing Virtual Tour Scripts for Video Walkthroughs · 13 min
  25. Comparative Pricing Research — What AI Can and Can't Tell You · 13 min
  26. Drafting Agency Newsletters and Market Updates · 12 min
  27. Using AI to Prepare for Difficult Client Conversations · 13 min
  28. Creating FAQ Documents for Common Buyer/Renter Questions · 12 min
  29. Repurposing Old Listings Into Fresh Content · 12 min
  30. Module Capstone: A Full Lead-Nurture Mini-Campaign · 20 min
  31. Client Data Privacy — What You Must Never Paste Into AI Tools · 13 min
  32. Why Every AI-Generated Property Claim Must Be Verified Before Publishing · 13 min
  33. Hallucination Risk in Pricing and Legal-Adjacent Claims · 13 min
  34. What AI Should Never Replace — Trust, Negotiation, Title Verification · 13 min
  35. Spotting AI-Generated Misinformation in Property Marketing · 13 min
  36. Ethical Boundaries When Marketing Off-Plan and Land Deals · 13 min
  37. Building a Personal Verification Checklist Before You Post · 12 min
  38. Handling Client Pushback on AI-Sounding Messages · 12 min
  39. When to Stop Using AI and Call a Human (Lawyer, Surveyor, Client) · 13 min
  40. Module Capstone: Your Personal AI Risk & Verification Policy · 20 min
  41. From Scattered Tool Use to a Repeatable Weekly System · 13 min
  42. Building Your Permanent Prompt Library · 13 min
  43. Automating Your Follow-Up Cadence Without Losing the Human Touch · 13 min
  44. Using AI to Grow Your Personal Client Base · 13 min
  45. Bringing AI Into an Agency Team Workflow · 13 min
  46. Training Junior Agents or Assistants to Use AI Safely · 13 min
  47. Measuring What's Actually Working — Simple Tracking Without Tools · 12 min
  48. Scaling From One Listing a Week to a Full Pipeline · 13 min
  49. Building Your 90-Day AI-Powered Growth Plan · 13 min
  50. Final Capstone: Your Complete AI Real Estate Operating System · 25 min

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