Business, Marketing & Digital Income
Digital Marketing Foundations: Strategy, Funnels, and Buyer Psychology
Digital Marketing Foundations: Strategy, Funnels, and Buyer Psychology is a course in Digital Marketing Masterclass. 10 lessons covering What Digital Marketing Actually Is And The Opportunities It Creates; The Digital Marketing Ecosystem: Owned, Earned, Paid, And Shared Media; Marketing Funnels: From Awareness To Advocacy.
10 published lessons · Online learning · Part of Learn & Grow
View the curriculum here. Sign in to access lessons under your learning plan.
What this course covers
- What Digital Marketing Actually Is And The Opportunities It Creates · 15 min
- The Digital Marketing Ecosystem: Owned, Earned, Paid, And Shared Media · 12 min
- Marketing Funnels: From Awareness To Advocacy · 12 min
- Buyer Psychology: Why People Click, Buy, And Share · 12 min
- Setting Smart Marketing Objectives And Kpis · 12 min
- Digital Marketing Strategy: The Sostac Framework Explained · 15 min
- Brand Positioning And Unique Value Proposition In A Crowded Market · 12 min
- Competitor Analysis: Stealing Smart, Not Copying · 12 min
- Legal And Ethical Boundaries: Data Privacy, Can-Spam, And Ndpr Compliance · 12 min
- Building Your Personal Brand As A Marketer (Your First Asset) · 12 min
Continue your learning path
This course belongs to Digital Marketing Masterclass. Explore the full academy to see the other courses in this learning path.
How to get started
- Create your Learn & Grow account or sign in.
- Review the available access plans and choose the academy you need.
- Work through the lessons and activities in your learning dashboard.
Contact support if you need help choosing the right learning path.