Digital Marketing Masterclass

Courses in this academy

Academy lesson outline

1. What Digital Marketing Actually Is And The Opportunities It Creates · 15 min
2. The Digital Marketing Ecosystem: Owned, Earned, Paid, And Shared Media · 12 min
3. Marketing Funnels: From Awareness To Advocacy · 12 min
4. Buyer Psychology: Why People Click, Buy, And Share · 12 min
5. Setting Smart Marketing Objectives And Kpis · 12 min
6. Digital Marketing Strategy: The Sostac Framework Explained · 15 min
7. Brand Positioning And Unique Value Proposition In A Crowded Market · 12 min
8. Competitor Analysis: Stealing Smart, Not Copying · 12 min
9. Legal And Ethical Boundaries: Data Privacy, Can-Spam, And Ndpr Compliance · 12 min
10. Building Your Personal Brand As A Marketer (Your First Asset) · 12 min
11. Market Research Fundamentals For Digital Campaigns · 12 min
12. Building Detailed Buyer Personas That Actually Guide Content · 12 min
13. Using Google Trends And Answerthepublic For Demand Research · 12 min
14. Social Listening: Extracting Insights From Conversations · 12 min
15. Survey Design And Customer Interviews For Deep Insights · 12 min
16. Analysing Competitor Audiences And Gaps · 12 min
17. Segmenting Audiences For Personalised Marketing · 12 min
18. Understanding The Customer Journey And Touchpoint Mapping · 12 min
19. Research Tools Deep-Dive: Sparktoro, Similarweb, And Meta Audience Insights · 12 min
20. Creating A Research-Backed Creative Brief · 12 min
21. Content Marketing Strategy: Pillars, Clusters, And Calendars · 12 min
22. Copywriting Foundations: Headlines, Hooks, And Persuasion · 12 min
23. Writing For Seo Vs. Writing For Humans: The Balance · 12 min
24. Storytelling Frameworks For Brands (Hero'S Journey, Pas, Aida) · 12 min
25. Blog And Article Writing That Ranks And Engages · 12 min
26. Video Scripting For Youtube, Tiktok, And Reels · 12 min
27. Visual Content Creation Basics With Canva · 12 min
28. Repurposing Content Across Platforms Efficiently · 12 min
29. User-Generated Content And Influencer Collaboration Briefs · 12 min
30. Content Performance Audit: What Is Working And What To Kill · 12 min
31. How Search Engines Work: Crawling, Indexing, And Ranking · 15 min
32. Keyword Research: Intent, Volume, And Difficulty · 12 min
33. On-Page Seo: Titles, Meta Descriptions, Headers, And Internal Linking · 12 min
34. Technical Seo Basics: Site Speed, Mobile-Friendliness, And Indexability · 15 min
35. Off-Page Seo: Backlinks, Domain Authority, And Digital Pr · 15 min
36. Local Seo: Google Business Profile Optimisation · 12 min
37. Seo For E-Commerce: Product Pages And Category Structure · 12 min
38. Using Google Search Console For Insights And Fixes · 12 min
39. Seo Audits: Tools And A Practical Checklist · 15 min
40. Content-Led Seo And Ai Search: Topic Clusters, Entities, And Zero-Click Visibility · 12 min
41. Choosing The Right Platforms For Your Brand (Not Every Platform) · 12 min
42. Instagram Marketing: Feed, Stories, Reels, And Engagement · 12 min
43. Linkedin Marketing: Personal Branding, Content, And Networking · 12 min
44. Tiktok And Short-Form Video Growth Strategies · 12 min
45. Facebook Page And Group Marketing For Community Building · 12 min
46. X (Twitter) Marketing: Conversations, Threads, And Trends · 12 min
47. Social Media Content Calendar Planning And Scheduling · 12 min
48. Community Management: Responding, Moderating, And Building Advocacy · 12 min
49. Hashtag Strategies And Platform Algorithms Demystified · 12 min
50. Running A 30-Day Organic Growth Experiment · 12 min
51. Paid Media Fundamentals: Auctions, Bidding, And Quality Score · 15 min
52. Google Search Ads: Keyword Match Types And Ad Copy · 12 min
53. Google Display And Youtube Ads: Visual And Video Campaigns · 12 min
54. Meta Ads Manager Walkthrough: Structure, Pixels, And Audiences · 12 min
55. Creating High-Converting Meta Ad Creatives And Copy · 12 min
56. Retargeting And Remarketing Strategies Across Platforms · 12 min
57. Campaign Budgeting, Bidding Strategies, And Roas Goals · 12 min
58. A/B Testing Ads: What To Test And How To Measure · 12 min
59. Performance Max And Advantage+ Campaigns Explained · 12 min
60. Building A Paid Media Plan From Scratch · 12 min
61. Email Marketing Fundamentals: Lists, Segmentation, And Deliverability · 15 min
62. Crafting Subject Lines And Email Copy That Gets Opened · 12 min
63. Designing Email Templates And Visuals For Mobile · 12 min
64. Welcome Sequences And Lead Nurturing Automations · 12 min
65. Abandoned Cart And Re-Engagement Flows For E-Commerce · 12 min
66. Newsletter Strategy: Building Habit And Value · 12 min
67. Email Analytics: Open Rate, Click Rate, And Conversion Tracking · 12 min
68. Gdpr, Can-Spam, And Ndpr Compliance In Email Marketing · 12 min
69. Choosing And Setting Up An Email Marketing Platform (Mailchimp, Brevo, Convertkit) · 12 min
70. Building A Full Customer Lifecycle Email Automation Plan · 12 min
71. Digital Marketing Metrics That Actually Matter (Not Vanity Metrics) · 15 min
72. Google Analytics 4 (Ga4) Setup And Navigation · 12 min
73. Tracking Conversions, Events, And Goals In Ga4 · 12 min
74. Utm Parameters And Campaign Tagging Discipline · 12 min
75. Meta Business Suite Insights And Reporting · 12 min
76. Google Ads Reporting And Dashboard Creation · 12 min
77. Building A Marketing Dashboard In Google Looker Studio · 12 min
78. Attribution Models: First Click, Last Click, And Data-Driven · 12 min
79. Turning Data Into Insights: The Analysis-To-Action Framework · 12 min
80. Creating A Professional Monthly Marketing Report For Clients · 12 min
81. Digital Marketing Career Paths: In-House, Agency, Freelance, Consultant · 12 min
82. Defining Your Service Offerings And Niching Down · 12 min
83. Pricing Your Services: Packages, Retainers, And Value-Based Pricing · 12 min
84. Building A Portfolio That Wins Clients (Even Without Experience) · 12 min
85. Finding And Pitching Clients: Cold Outreach, Platforms, And Referrals · 12 min
86. The Client Onboarding Process: Contracts, Briefs, And Expectations · 12 min
87. Managing Client Projects: Communication, Deadlines, And Feedback · 12 min
88. Handling Difficult Clients And Scope Creep Professionally · 12 min
89. Scaling From Freelancer To Agency: Systems And Team Building · 12 min
90. Financial Management For Independent Marketers · 12 min
91. Growth Marketing And Experimentation Mindset · 12 min
92. Conversion Rate Optimisation (Cro) Fundamentals · 12 min
93. Marketing Automation And Crm Integration Deep-Dive · 12 min
94. Influencer Marketing And Partnership Campaigns · 12 min
95. Affiliate Marketing Programmes And Management · 12 min
96. Video Marketing And Youtube Channel Growth · 12 min
97. Ai In Digital Marketing: Tools, Ethics, And Practical Applications · 12 min
98. International And Cross-Cultural Digital Marketing · 12 min
99. Staying Updated: Curation, Courses, And Conferences · 12 min
100. Your 12-Month Digital Marketing Career And Growth Plan · 12 min

How to get started

1. Create your Learn & Grow account or sign in.
2. Review the available access plans and choose the academy you need.
3. Work through the lessons and activities in your learning dashboard.

Contact support if you need help choosing the right learning path.