Business, Marketing & Digital Income
Analytics, Data, and Reporting: Measuring What Matters
Analytics, Data, and Reporting: Measuring What Matters is a course in Digital Marketing Masterclass. 10 lessons covering Digital Marketing Metrics That Actually Matter (Not Vanity Metrics); Google Analytics 4 (Ga4) Setup And Navigation; Tracking Conversions, Events, And Goals In Ga4.
10 published lessons · Online learning · Part of Learn & Grow
View the curriculum here. Sign in to access lessons under your learning plan.
What this course covers
- Digital Marketing Metrics That Actually Matter (Not Vanity Metrics) · 15 min
- Google Analytics 4 (Ga4) Setup And Navigation · 12 min
- Tracking Conversions, Events, And Goals In Ga4 · 12 min
- Utm Parameters And Campaign Tagging Discipline · 12 min
- Meta Business Suite Insights And Reporting · 12 min
- Google Ads Reporting And Dashboard Creation · 12 min
- Building A Marketing Dashboard In Google Looker Studio · 12 min
- Attribution Models: First Click, Last Click, And Data-Driven · 12 min
- Turning Data Into Insights: The Analysis-To-Action Framework · 12 min
- Creating A Professional Monthly Marketing Report For Clients · 12 min
Continue your learning path
This course belongs to Digital Marketing Masterclass. Explore the full academy to see the other courses in this learning path.
How to get started
- Create your Learn & Grow account or sign in.
- Review the available access plans and choose the academy you need.
- Work through the lessons and activities in your learning dashboard.
Contact support if you need help choosing the right learning path.