Business, Marketing & Digital Income
Market and Audience Research: Knowing Who You Are Talking To
Market and Audience Research: Knowing Who You Are Talking To is a course in Digital Marketing Masterclass. 10 lessons covering Market Research Fundamentals For Digital Campaigns; Building Detailed Buyer Personas That Actually Guide Content; Using Google Trends And Answerthepublic For Demand Research.
10 published lessons · Online learning · Part of Learn & Grow
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What this course covers
- Market Research Fundamentals For Digital Campaigns · 12 min
- Building Detailed Buyer Personas That Actually Guide Content · 12 min
- Using Google Trends And Answerthepublic For Demand Research · 12 min
- Social Listening: Extracting Insights From Conversations · 12 min
- Survey Design And Customer Interviews For Deep Insights · 12 min
- Analysing Competitor Audiences And Gaps · 12 min
- Segmenting Audiences For Personalised Marketing · 12 min
- Understanding The Customer Journey And Touchpoint Mapping · 12 min
- Research Tools Deep-Dive: Sparktoro, Similarweb, And Meta Audience Insights · 12 min
- Creating A Research-Backed Creative Brief · 12 min
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