How to Start a Business From Zero

Courses in this academy

Academy lesson outline

1. Why Most People Never Start · 10 min
2. The Entrepreneur vs. The Employee Mindset · 10 min
3. Fear, Risk, and the Courage to Begin · 10 min
4. What Business Actually Is · 10 min
5. Your First Business Is Not Your Last · 10 min
6. The Problem With "Waiting Until You're Ready" · 10 min
7. How Successful Entrepreneurs Really Think · 10 min
8. Building Your Personal Success Definition · 10 min
9. The Long Game — Patience, Resilience, and Grit · 10 min
10. Your Business Is a Reflection of You · 10 min
11. Where Business Ideas Really Come From · 10 min
12. Your Skills, Interests, and Market Demand · 10 min
13. The Problem-First Business Approach · 10 min
14. Evaluating Business Ideas Before You Start · 10 min
15. Copying vs. Innovating — What's Legal and Smart · 10 min
16. Niche Down to Win Big · 10 min
17. Business Ideas With Low Startup Cost · 10 min
18. The Validation Framework — How to Know If Your Idea Will Sell · 10 min
19. From Idea to Concept — Writing Your First Business Concept · 10 min
20. Choosing Between Multiple Ideas · 10 min
21. Why Most Businesses Fail to Understand Their Customer · 10 min
22. Defining Your Ideal Customer — The Customer Avatar · 10 min
23. Customer Pain Points vs. Customer Desires · 10 min
24. How to Conduct a Customer Interview · 10 min
25. Listening for the Words Customers Use · 10 min
26. Segmenting Your Market · 10 min
27. What Customers Actually Buy · 10 min
28. Building Your First Customer Persona · 10 min
29. Mapping the Customer Journey · 10 min
30. Staying Connected to Your Customer as You Grow · 10 min
31. What Is an Offer? · 10 min
32. Solving One Problem Extremely Well · 10 min
33. Productising a Service · 10 min
34. Pricing Your Offer — The Psychology and Logic of Pricing · 10 min
35. Free vs. Paid — When to Give Value and When to Charge · 10 min
36. Creating a Minimum Viable Product (MVP) · 10 min
37. Testing Your Offer With Real People · 10 min
38. Refining Your Offer Based on Feedback · 10 min
39. Packaging, Presentation, and First Impressions · 10 min
40. Building Your Signature Offer · 10 min
41. Do You Actually Need to Register Your Business? · 10 min
42. Business Structures Explained · 10 min
43. Registering a Business in Nigeria — Step by Step · 10 min
44. Opening a Business Bank Account · 10 min
45. Business Naming — Rules, Research, and Registration · 10 min
46. Tax Basics for New Business Owners in Nigeria · 10 min
47. Creating a Simple Business Policy · 10 min
48. Intellectual Property Basics — Protecting Your Brand and Ideas · 10 min
49. Building a Simple Business Operations Manual · 10 min
50. Setting Up Your Digital Business Presence Checklist · 10 min
51. Bootstrapping — Starting With What You Have · 10 min
52. Personal Savings — Using Your Own Money Wisely · 10 min
53. Friends, Family, and Community Funding · 10 min
54. Microfinance and Government Loan Programmes in Nigeria · 10 min
55. Grants — Free Money That Is Not Free · 10 min
56. Angel Investors and What They Are Actually Looking For · 10 min
57. Crowdfunding — Raising Capital From Many People · 10 min
58. Revenue-Based Funding and Creative Financing · 10 min
59. Managing Cash Flow — The Lifeblood of Your Business · 10 min
60. Building a Funding Strategy That Fits Your Business · 10 min
61. Marketing Without a Budget — Getting Your First Customers · 10 min
62. Understanding Your Target Customer Deeply · 10 min
63. Social Media Marketing That Actually Converts · 10 min
64. Email and WhatsApp Marketing for Small Businesses · 10 min
65. Content Marketing — Teaching Your Way to Customers · 10 min
66. Word of Mouth — Engineering Your Referral System · 10 min
67. Paid Advertising — When and How to Start · 10 min
68. Building a Simple Marketing System · 10 min
69. Local Marketing — Reaching Your Community · 10 min
70. Measuring What Matters — Marketing Metrics for New Businesses · 10 min
71. The Psychology of First Sales · 10 min
72. Finding Your First Paying Customer · 10 min
73. Sales Conversations Without Sounding Desperate · 10 min
74. Handling Objections, Rejection, and Price Resistance · 10 min
75. Closing the Sale and Following Up Professionally · 10 min
76. Building Repeat Business and Customer Loyalty · 10 min
77. Creating an Irresistible First Customer Experience · 10 min
78. Proposals and Quotations That Win Business · 10 min
79. Getting Paid — Invoicing, Payment, and Collection · 10 min
80. Turning Sales Into Systems · 10 min
81. Time Management for Business Owners · 10 min
82. Hiring Your First Person · 10 min
83. Managing Money — Basic Financial Management for Business Owners · 10 min
84. Customer Service That Builds Your Reputation · 10 min
85. Setting Prices for Growth — When and How to Raise Your Prices · 10 min
86. Scaling — Growing Beyond Yourself · 10 min
87. Managing Business Risk · 10 min
88. Building a Team Culture in a Small Business · 10 min
89. Staying Motivated Through Difficulty · 10 min
90. Planning Your Next Phase of Growth · 10 min
91. The Long Game — Building for Sustainability, Not Just Survival · 10 min
92. Creating Multiple Streams of Income in Your Business · 10 min
93. Building a Personal Brand That Outlasts Your Business · 10 min
94. Building Business Relationships That Last · 10 min
95. Giving Back — Business as a Force for Good · 10 min
96. Handling Business Failure and Learning From It · 10 min
97. The Exit — When and How to Plan for What Comes After · 10 min
98. Continuous Learning — The Competitive Advantage That Never Expires · 10 min
99. Writing Your Business Story — The Vision That Pulls You Forward · 10 min
100. What Comes After — The Business That Transforms Lives · 10 min

How to get started

1. Choose the course you want to purchase.
2. Pay ₦4,000 once through secure checkout.
3. Work through the lessons and activities in your learning dashboard.

Contact support if you need help choosing the right learning path.