Digital Marketing Masterclass

Courses in this academy

Academy lesson outline

1. What Digital Marketing Actually Is And The Opportunities It Creates · 15 min
2. The Digital Marketing Ecosystem: Owned, Earned, Paid, And Shared Media · 12 min
3. Marketing Funnels: From Awareness To Advocacy · 12 min
4. Buyer Psychology: Why People Click, Buy, And Share · 12 min
5. Setting Smart Marketing Objectives And Kpis · 12 min
6. Digital Marketing Strategy: The Sostac Framework Explained · 15 min
7. Brand Positioning And Unique Value Proposition In A Crowded Market · 12 min
8. Competitor Analysis: Stealing Smart, Not Copying · 12 min
9. Legal And Ethical Boundaries: Data Privacy, Can-Spam, And Ndpr Compliance · 12 min
10. Building Your Personal Brand As A Marketer (Your First Asset) · 12 min
11. Market Research Fundamentals For Digital Campaigns · 12 min
12. Building Detailed Buyer Personas That Actually Guide Content · 12 min
13. Using Google Trends And Answerthepublic For Demand Research · 12 min
14. Social Listening: Extracting Insights From Conversations · 12 min
15. Survey Design And Customer Interviews For Deep Insights · 12 min
16. Analysing Competitor Audiences And Gaps · 12 min
17. Segmenting Audiences For Personalised Marketing · 12 min
18. Understanding The Customer Journey And Touchpoint Mapping · 12 min
19. Research Tools Deep-Dive: Sparktoro, Similarweb, And Meta Audience Insights · 12 min
20. Creating A Research-Backed Creative Brief · 12 min
21. Content Marketing Strategy: Pillars, Clusters, And Calendars · 12 min
22. Copywriting Foundations: Headlines, Hooks, And Persuasion · 12 min
23. Writing For Seo Vs. Writing For Humans: The Balance · 12 min
24. Storytelling Frameworks For Brands (Hero'S Journey, Pas, Aida) · 12 min
25. Blog And Article Writing That Ranks And Engages · 12 min
26. Video Scripting For Youtube, Tiktok, And Reels · 12 min
27. Visual Content Creation Basics With Canva · 12 min
28. Repurposing Content Across Platforms Efficiently · 12 min
29. User-Generated Content And Influencer Collaboration Briefs · 12 min
30. Content Performance Audit: What Is Working And What To Kill · 12 min
31. How Search Engines Work: Crawling, Indexing, And Ranking · 15 min
32. Keyword Research: Intent, Volume, And Difficulty · 12 min
33. On-Page Seo: Titles, Meta Descriptions, Headers, And Internal Linking · 12 min
34. Technical Seo Basics: Site Speed, Mobile-Friendliness, And Indexability · 15 min
35. Off-Page Seo: Backlinks, Domain Authority, And Digital Pr · 15 min
36. Local Seo: Google Business Profile Optimisation · 12 min
37. Seo For E-Commerce: Product Pages And Category Structure · 12 min
38. Using Google Search Console For Insights And Fixes · 12 min
39. Seo Audits: Tools And A Practical Checklist · 15 min
40. Content-Led Seo And Ai Search: Topic Clusters, Entities, And Zero-Click Visibility · 12 min
41. Choosing The Right Platforms For Your Brand (Not Every Platform) · 12 min
42. Instagram Marketing: Feed, Stories, Reels, And Engagement · 12 min
43. Linkedin Marketing: Personal Branding, Content, And Networking · 12 min
44. Tiktok And Short-Form Video Growth Strategies · 12 min
45. Facebook Page And Group Marketing For Community Building · 12 min
46. X (Twitter) Marketing: Conversations, Threads, And Trends · 12 min
47. Social Media Content Calendar Planning And Scheduling · 12 min
48. Community Management: Responding, Moderating, And Building Advocacy · 12 min
49. Hashtag Strategies And Platform Algorithms Demystified · 12 min
50. Running A 30-Day Organic Growth Experiment · 12 min
51. Paid Media Fundamentals: Auctions, Bidding, And Quality Score · 15 min
52. Google Search Ads: Keyword Match Types And Ad Copy · 12 min
53. Google Display And Youtube Ads: Visual And Video Campaigns · 12 min
54. Meta Ads Manager Walkthrough: Structure, Pixels, And Audiences · 12 min
55. Creating High-Converting Meta Ad Creatives And Copy · 12 min
56. Retargeting And Remarketing Strategies Across Platforms · 12 min
57. Campaign Budgeting, Bidding Strategies, And Roas Goals · 12 min
58. A/B Testing Ads: What To Test And How To Measure · 12 min
59. Performance Max And Advantage+ Campaigns Explained · 12 min
60. Building A Paid Media Plan From Scratch · 12 min
61. Email Marketing Fundamentals: Lists, Segmentation, And Deliverability · 15 min
62. Crafting Subject Lines And Email Copy That Gets Opened · 12 min
63. Designing Email Templates And Visuals For Mobile · 12 min
64. Welcome Sequences And Lead Nurturing Automations · 12 min
65. Abandoned Cart And Re-Engagement Flows For E-Commerce · 12 min
66. Newsletter Strategy: Building Habit And Value · 12 min
67. Email Analytics: Open Rate, Click Rate, And Conversion Tracking · 12 min
68. Gdpr, Can-Spam, And Ndpr Compliance In Email Marketing · 12 min
69. Choosing And Setting Up An Email Marketing Platform (Mailchimp, Brevo, Convertkit) · 12 min
70. Building A Full Customer Lifecycle Email Automation Plan · 12 min
71. Digital Marketing Metrics That Actually Matter (Not Vanity Metrics) · 15 min
72. Google Analytics 4 (Ga4) Setup And Navigation · 12 min
73. Tracking Conversions, Events, And Goals In Ga4 · 12 min
74. Utm Parameters And Campaign Tagging Discipline · 12 min
75. Meta Business Suite Insights And Reporting · 12 min
76. Google Ads Reporting And Dashboard Creation · 12 min
77. Building A Marketing Dashboard In Google Looker Studio · 12 min
78. Attribution Models: First Click, Last Click, And Data-Driven · 12 min
79. Turning Data Into Insights: The Analysis-To-Action Framework · 12 min
80. Creating A Professional Monthly Marketing Report For Clients · 12 min
81. Digital Marketing Career Paths: In-House, Agency, Freelance, Consultant · 12 min
82. Defining Your Service Offerings And Niching Down · 12 min
83. Pricing Your Services: Packages, Retainers, And Value-Based Pricing · 12 min
84. Building A Portfolio That Wins Clients (Even Without Experience) · 12 min
85. Finding And Pitching Clients: Cold Outreach, Platforms, And Referrals · 12 min
86. The Client Onboarding Process: Contracts, Briefs, And Expectations · 12 min
87. Managing Client Projects: Communication, Deadlines, And Feedback · 12 min
88. Handling Difficult Clients And Scope Creep Professionally · 12 min
89. Scaling From Freelancer To Agency: Systems And Team Building · 12 min
90. Financial Management For Independent Marketers · 12 min
91. Growth Marketing And Experimentation Mindset · 12 min
92. Conversion Rate Optimisation (Cro) Fundamentals · 12 min
93. Marketing Automation And Crm Integration Deep-Dive · 12 min
94. Influencer Marketing And Partnership Campaigns · 12 min
95. Affiliate Marketing Programmes And Management · 12 min
96. Video Marketing And Youtube Channel Growth · 12 min
97. Ai In Digital Marketing: Tools, Ethics, And Practical Applications · 12 min
98. International And Cross-Cultural Digital Marketing · 12 min
99. Staying Updated: Curation, Courses, And Conferences · 12 min
100. Your 12-Month Digital Marketing Career And Growth Plan · 12 min

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